In the competitive world of real estate, growing a successful team is crucial for long-term success. However, many team leaders are going about it all wrong. I know this firsthand because I’ve been there – spending tons of money on fancy new systems and the latest lead sources, attending countless events, and yet, seeing the same old bad results. I see it now with CEOs I work with one-on-one.
The first step to effective team growth is simple and often overlooked: RECRUIT.
The Real Problem: Misplaced Focus
Many real estate team leaders focus on the wrong aspects when trying to grow their teams. They invest heavily in advanced systems, lead generation tools, and attend numerous events, hoping these will magically solve their growth problems. While these tools and events can be beneficial, they should not be the primary focus when the team itself is not solidified.
The Key to Growth: Recruitment
The very first meeting I have with any growth-minded professional revolves around one fundamental concept: recruitment. If you don’t know where to start, keep reading.
Steps to Effective Recruitment:
- Run Every Free Ad on Every Job Site
- Utilize platforms like Indeed, Glassdoor, and LinkedIn to post job openings. Make sure your job ads are compelling and clearly outline the benefits of joining your team.
- Post Valuable Content to Social Media Every Day
- Share content that showcases your team’s success, culture, and the opportunities you offer. This helps attract agents who resonate with your vision and values.
- Call Agents You Know and Let Them Know You’re Hiring
- Reach out to agents in your network. Personal connections can be powerful in recruiting talented individuals who already know and trust you.
- Send Thought Leader Emails to the Agents You Want to Work With
- Craft thoughtful emails that highlight your expertise and the unique benefits of joining your team. Target agents who align with your team’s goals and culture.
The Power of Consistent Effort
Sure, there are nuances that make any of these strategies work better. But the key is to start with these basic actions every day. The longer you put off recruitment, the further away you get from your goal. Consistency is crucial.
Real-Life Success Story
I’ve had team leaders grow from 2 agents to 60 in just 2 years by focusing on recruitment. That’s some impressive growth, and it’s achievable by anyone willing to put in the effort.
One of the leaders I worked with was initially skeptical. They were used to the cycle of investing in tools and attending events without seeing significant results. But once they shifted their focus to daily recruitment activities, they saw a dramatic change. Their team grew rapidly, and they started achieving their business goals.
Practical Tips for Recruitment
Here are some practical tips to enhance your recruitment efforts:
Optimize Your Job Ads
- Clear Job Descriptions: Ensure your job ads have clear and concise descriptions. Highlight what sets your team apart and the benefits of joining.
- Engaging Content: Use engaging content in your ads, such as videos or testimonials from current team members.
Leverage Social Media
- Consistent Posting: Post regularly on platforms like Facebook, Instagram, and LinkedIn. Share success stories, team events, and behind-the-scenes content.
- Engage with Your Audience: Respond to comments and messages promptly. Build a community around your brand.
Network Effectively
- Personal Touch: When reaching out to agents, make your approach personal. Reference your past interactions and express genuine interest in their career growth.
- Follow-Up: Follow up with agents who show interest. Persistence can often turn a maybe into a yes.
Thought Leader Emails
- Value-Driven Content: Provide value in your emails, such as industry insights, tips, and resources. Position yourself as a thought leader they can learn from.
- Call to Action: Include a clear call to action, inviting them to a meeting or an informational session about your team.
The Impact of Growing the RIGHT Way
When you start growing your team the right way through consistent recruitment efforts, you’ll begin to feel the positive impact on your business. A strong, motivated team can drive success more effectively than any tool or system.
Conclusion
Growing a real estate team is not about investing in the latest technology or attending every industry event. It’s about focusing on the fundamental practice of recruitment. By running job ads, posting valuable content on social media, calling agents, and sending thought leader emails, you can build a strong team that will propel your business forward.
So, whether or not you listen, save this list of where to start. And actually start! You’ll see firsthand how growing the right way can help your business achieve new heights.