“Excited to announce I’m launching my coaching program!”
We’ve all seen it.
That shiny, hopeful Instagram post. A smiling selfie. A Canva-made graphic. Maybe even a link in bio.
Then… crickets.
No follow-up.
No results.
No testimonials.
No proof of life.
Just—poof. Like they never coached a soul in their life.
By the time you notice they’ve disappeared, they’re back working their old job—or posting sponsored teeth whitening ads trying to make ends meet.
And honestly?
That might have been the smartest move.
Because here’s the uncomfortable truth most people won’t say out loud:
Being a “Coach” Means Nothing Without This One Thing
Just calling yourself a coach doesn’t make you one. Slapping a title on your Instagram bio, launching a Stripe link, and watching your DM’s stay dry? That’s the modern-day equivalent of playing dress-up.
What matters?
You need something worth teaching.
That doesn’t come from taking a $47 “How to Become a 6-Figure Coach” course or copying your favorite influencer’s funnel.
It comes from doing the hard work first.
From actually building something.
From solving real-world problems.
From breaking things, rebuilding them, and creating frameworks that actually deliver results.
It comes from years of getting your teeth kicked in while building a real business—systems, people, fires, cashflow, all of it—and then figuring out how to repeat that process with clarity and structure.
The Coach Nobody Asked For
Let me be real: I never wanted to be a “coach.”
I wasn’t interested in selling hot air or motivation on demand. I was too busy grinding in the real world—building a top-tier real estate team, managing a business, and actually getting results.
But here’s the funny part:
When you start winning?
People notice.
They reach out.
They want to pick your brain.
They ask, “How did you do that?” or “Can you help me with this?”
And suddenly, your DMs are full of people begging for the knowledge you earned the hard way.
That’s when it hits you…
Your Hard-Won Lessons Are Someone Else’s Fast-Track
Those late nights, the deals that went sideways, the clients that made you want to quit—all of it taught you something.
You built systems to survive. You learned to lead under pressure. You figured out how to attract clients without dancing on TikTok.
And now?
That painful learning curve you survived is someone else’s shortcut.
They’ll happily pay to skip the potholes you fell into face-first.
But only if you can package your experience in a way that’s structured, simple, and repeatable.
The Rise of the “Fake Coach” Epidemic
Let’s talk about what’s really happening in the coaching space.
Every week, a new “coach” is born. Usually on Instagram. Often wearing a fedora.
They announce their new program like it’s a gender reveal party. But once the initial likes die down, so does the momentum.
Why?
Because these folks skipped the part where they actually did the thing they’re trying to teach.
Would you trust a personal trainer who’s never lifted a weight?
Would you hire a real estate mentor who’s never closed a deal?
Didn’t think so.
The world doesn’t need another mindset coach who’s still figuring out their own.
What the World Actually Needs
What people are starving for right now is:
- Operators who’ve built something real
- Entrepreneurs who have results they can point to
- Leaders who know what it’s like to build systems, lead teams, and scale under pressure
The good news? That might be you.
You’ve been in the trenches. You’ve faced real challenges and come out on the other side with wisdom that can actually help people.
You just need the right way to package it.
That’s where the right kind of coaching support matters.
The Tony & Dean Difference
That’s why I’m pumped about Tony Robbins and Dean Graziosi’s upcoming event (link opens in new tab). These guys aren’t teaching fluff. They’re not about giving you a script and saying “just post this.”
They’re showing real operators how to take what they’ve already built—and turn it into a coaching offer that doesn’t suck.
Here’s what you’ll learn:
- How to identify the real transformation you’ve already created for yourself or others
- How to turn that into a framework others can follow
- How to craft offers that are so aligned with your audience, they practically sell themselves
- How to build revenue without becoming a full-time Instagram hype machine
The event is free. It’s 3 days. And it might be the most profitable decision you make this year.
👉 Click here to register for free.
3 Questions to Ask Before You Call Yourself a Coach
Let’s gut-check this. Before you jump into the coaching world, ask yourself:
1. Have I created consistent, repeatable results in something specific?
It’s not enough to have done something once. Can you show others how to do it step-by-step?
2. Have people asked me for help, without me having to beg for attention?
This is a huge clue. If people already trust you, it means you’ve got something worth sharing.
3. Could I outline my process on a napkin and have someone else get 80% of the result?
That’s the magic of a real framework. If it’s clear, simple, and repeatable—it’s valuable.
If you said no to all three?
Build more. Live more. Learn more.
Then come back when you’ve got something gold.
The Smart Way to Start a Coaching Business (If You’re Ready)
If you are ready, here’s what I’d recommend:
1. Start With a Micro-Offer
Don’t launch a $10,000 program right away. Start with a mini-course, a 1-hour paid workshop, or a $99 audit. Get some quick wins for people.
2. Collect Proof Like It’s Your Job
Get testimonials. Screenshot the DMs. Ask for permission to share the wins. Proof sells harder than any funnel ever could.
3. Systemize Everything You Do
Every repeatable task should become a checklist, a framework, or a lesson. Your future clients don’t want motivation—they want a path.
4. Get Into the Right Rooms
Events like Tony & Dean’s Challenge aren’t about “motivation.” They’re strategic. They connect you with others who are doing it right, not just winging it on Zoom.
Final Thoughts: Stop Posting, Start Proving
We don’t need more coaching selfies.
We need coaches who’ve been through something.
We need people who’ve actually built, failed, rebuilt, and won.
If that’s you?
You’ve got a responsibility to share it.
But not through hype. Not through pretending.
Through results. Through real transformation. Through frameworks that work.
And if you want help figuring out how to package that into something that sells?
You already know where to go.
👉 Reserve your free seat for the Own Your Future Challenge here.
Don’t be the next “I just launched my coaching biz!” post that ends in silence.
Be the one that starts with proof—and never stops delivering it.
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