How to Run a Real Estate Team Meeting (and the Agenda I Use)
Here is the agenda I run for my weekly team meeting, in this order: Mine is Tuesday at 11:00 a.m., in person and on Zoom. It runs about an hour. That order is deliberate. Recognition goes first, inventory goes second, and problems do not go on the agenda at all. Training happens somewhere else entirely. […]
What It Costs to Run a Real Estate Team
Cost of goods sold in real estate is everything you spend to produce one closing. On a team that means the portion of the commission that goes to the agent who earned it, the lead cost behind that client, transaction coordination, and the marketing that carried that particular listing. Everything else is overhead: your office, […]
Real Estate Team vs Solo Agent: How to Decide
Build a team when your problem is capacity, and stay solo when your problem is anything else. That is the decision. If you are turning away business you cannot physically serve, more hands will help. If you are busy but the closings are not there, hiring will multiply the problem instead of solving it, because […]
Real Estate Recruiting Scripts and Hiring Checklist
If you want real estate recruiting scripts you can use today, start here. Text an applicant the same hour their resume lands. Call the agents who open your emails before you call anyone cold. Ask what they want before you tell them what you have. Then ask for the business out loud. Every script in […]
Real Estate Agent Onboarding Checklist
A real estate agent onboarding checklist has two halves that most team leaders run as one, which is why it goes wrong. Enrollment is the paperwork: contract, MLS, brokerage forms, logins. Onboarding is the training: the CRM, the scripts, the presentations, the certification. Do enrollment fast, release system access one milestone at a time, put […]
The Real Estate Lead Follow-Up System
A real estate lead follow-up system is a written contact schedule that runs whether or not your agents feel like calling. Mine is 3x3x3: three attempts a day for the first three days, three a week for the next three weeks, three a month for the next three months, then a few times a year […]
Real Estate Team Structure: How to Build and Structure a Team
A real estate team structure is the set of roles you build around your production so the business stops depending on you for everything. Most teams end up in this order: you as the producing lead, a transaction coordinator, an administrative or operations person, marketing support, inside sales, then producing agents with a sales manager […]
Why Closing More Deals Won’t Fix Your Burnout
The Trap High-Producing Agents Fall Into If you’re honest, burnout didn’t show up when you were slow. It showed up after things started working. You closed more deals.You made more money.Your phone rang more often.And somehow… you felt worse. That’s the part no one warns you about. In real estate, success often amplifies the problem […]
Real Estate Agent Retention: The Real Reason Agents Leave (It’s Not Splits)
Agents rarely leave a team over money. They leave because they stopped feeling supported, stopped being clear on where they were going, or stopped winning. The split is usually the reason they give on the way out — not the reason they started looking. I know that because I sat across from one of them. […]
Why “Small, Elite Teams” Are a Dangerous Fantasy
The Idea That Sounds Smart (But Breaks Businesses) Ask a room full of team leaders what kind of team they want, and you’ll hear the same answer over and over: “I just want a small, elite team. No dead weight. Only killers.” It sounds disciplined.It sounds high-performance.It sounds… responsible. And in reality, it’s one of […]