The Power of Redundancy: Why No Team Should Depend on a Few “A Players”

Every leader dreams of building a dream team — a group of unstoppable “A players” who make everything look easy.But here’s the brutal truth: if your business collapses when one person leaves, you don’t have a team — you have a dependency problem. Suneet Agarwal learned this the hard way. For years, he believed that […]
Stop Babysitting Your Agents: How to Lead Adults, Not Dependents

Every leader has been there — texting reminders, re-explaining systems, chasing down updates, and feeling like half your job is babysitting grown adults. It’s frustrating, exhausting, and completely unsustainable. Here’s the truth:If you have to babysit your agents, your systems — and your standards — are broken. Suneet Agarwal calls this one of the most […]
Retention Is Recruitment: How to Keep Great Agents So You Don’t Have to Keep Replacing Them

Every leader wants to grow their team.But if you’re losing as many agents as you’re recruiting, you’re not scaling — you’re spinning. As Suneet Agarwal puts it: “Recruiting fills seats. Retention builds legacies.” If you want to stop the endless cycle of hiring and rehiring, you have to treat retention as part of your recruiting […]
The Hidden Reason Agents Leave (and It’s Not About Splits)

Every team leader thinks agents leave because of commission splits. But truthfully? They leave because they don’t feel supported, valued, or equipped to succeed. A great Agent Value Proposition (AVP) fixes that. It’s the reason talented agents stay — not just through good markets, but through the tough ones too. A strong AVP communicates: “We […]
ChatGPT Pulse + Sora 2: The Start of AI as a Social Network — And What It Means for Leaders

When I first heard about ChatGPT’s Pulse and Sora 2, I thought it was just another feature drop. But then it hit me — this isn’t a tool update.It’s a paradigm shift. We’re watching the birth of something entirely new: AI as a social network.Not another app to scroll — but a new layer of […]
Everyone Should Know You’re Hiring: Stop Being a Secret Team Leader

Why Your Silence Is Costing You Agents “I know Suneet, do you think he’s hiring?”“Oh, I know he is. He’s always hiring.” That conversation is what you want agents in your market to have about you. If people already know you’re hiring, your recruiting just got ten times easier. The truth is, most team leaders […]
Why “Silly” Content Could Be Your Smartest Real Estate Strategy

The Prank That Went Viral I couldn’t believe this when I first heard it. A restaurant owner in Chicago decided to prank his wife. Nothing crazy. Just him pretending to be one of those over-the-top food influencers on Instagram. “What up gang? We’re at Walmart today.” Phone out, fake influencer voice, zero shame. His wife […]
How to Handle the Pressure as a Real Estate Team Leader

Introduction: Pressure Is Part of the Job “How do you handle the pressure?” That’s what a team leader asked me last week. He’s scaling fast, his phone never stops buzzing, his inbox is a warzone, and he’s starting to feel like the whole team’s success (or failure) is on his shoulders. Here’s the truth: if […]
The Day Your Top Producer Leaves: The Brutal Truth About Recruiting in Real Estate (2025 Guide)

Introduction: The Harsh Reality Every Team Leader Faces In real estate, there’s one brutal truth every team leader has to face: your top producer will leave.It’s not a question of if — it’s when. Maybe it’s for a bigger split, maybe it’s because another team offered better support, maybe it’s because they simply want to […]
Your Business Should Serve Your Life, Not Steal It

How real estate agents, team leaders, and entrepreneurs can build a thriving business without losing their family, health, or sanity The Hustle Myth That Almost Cost Me Everything There was a time I wore exhaustion like a badge of honor.If I was still returning client texts at 9:00 PM, I thought it meant I was […]