The Hidden Reason Agents Leave (and It’s Not About Splits)
Every team leader thinks agents leave because of commission splits. But truthfully? They leave because they don’t feel supported, valued, or equipped to succeed. A great Agent Value Proposition (AVP) fixes that. It’s the reason talented agents stay — not just through good markets, but through the tough ones too. A strong AVP communicates: “We […]
ChatGPT Pulse + Sora 2: The Start of AI as a Social Network — And What It Means for Leaders
When I first heard about ChatGPT’s Pulse and Sora 2, I thought it was just another feature drop. But then it hit me — this isn’t a tool update.It’s a paradigm shift. We’re watching the birth of something entirely new: AI as a social network.Not another app to scroll — but a new layer of […]
Everyone Should Know You’re Hiring: Stop Being a Secret Team Leader
Why Your Silence Is Costing You Agents “I know Suneet, do you think he’s hiring?”“Oh, I know he is. He’s always hiring.” That conversation is what you want agents in your market to have about you. If people already know you’re hiring, your recruiting just got ten times easier. The truth is, most team leaders […]
Why “Silly” Content Could Be Your Smartest Real Estate Strategy
The Prank That Went Viral I couldn’t believe this when I first heard it. A restaurant owner in Chicago decided to prank his wife. Nothing crazy. Just him pretending to be one of those over-the-top food influencers on Instagram. “What up gang? We’re at Walmart today.” Phone out, fake influencer voice, zero shame. His wife […]
How to Handle the Pressure as a Real Estate Team Leader
Introduction: Pressure Is Part of the Job “How do you handle the pressure?” That’s what a team leader asked me last week. He’s scaling fast, his phone never stops buzzing, his inbox is a warzone, and he’s starting to feel like the whole team’s success (or failure) is on his shoulders. Here’s the truth: if […]
The Day Your Top Producer Leaves: The Brutal Truth About Recruiting in Real Estate (2025 Guide)
Introduction: The Harsh Reality Every Team Leader Faces In real estate, there’s one brutal truth every team leader has to face: your top producer will leave.It’s not a question of if — it’s when. Maybe it’s for a bigger split, maybe it’s because another team offered better support, maybe it’s because they simply want to […]
Your Business Should Serve Your Life, Not Steal It
How real estate agents, team leaders, and entrepreneurs can build a thriving business without losing their family, health, or sanity The Hustle Myth That Almost Cost Me Everything There was a time I wore exhaustion like a badge of honor.If I was still returning client texts at 9:00 PM, I thought it meant I was […]
Show Up No Matter What: The Unspoken Truth About Leadership
The hardest part of leadership isn’t strategy, sales, or scaling—it’s showing up consistently when your personal life feels like a wreck. Great leaders keep showing up, not because it’s easy, but because others are counting on them. Here’s how to do it—practically, powerfully, and with heart. Why Most People Get Leadership Wrong Scroll Instagram […]
How to Build the Life You Want One Walk at a Time
Success Doesn’t Happen in Big Leaps. It Happens in Small, Repeated Steps. You don’t build a dream life in a single move. You build it in the in-between moments: That’s the heart of the Dream Home Effect — the idea that consistent visual cues + small daily actions = exponential growth. Let’s unpack what that […]
Why Most New Real Estate Coaches Fail
“Excited to announce I’m launching my coaching program!” We’ve all seen it. That shiny, hopeful Instagram post. A smiling selfie. A Canva-made graphic. Maybe even a link in bio. Then… crickets. No follow-up. No results. No testimonials. No proof of life. Just—poof. Like they never coached a soul in their life. By the time you […]