ChatGPT Pulse + Sora 2: The Start of AI as a Social Network — And What It Means for Leaders

When I first heard about ChatGPT’s Pulse and Sora 2, I thought it was just another feature drop.

But then it hit me — this isn’t a tool update.
It’s a paradigm shift.

We’re watching the birth of something entirely new: AI as a social network.
Not another app to scroll — but a new layer of human communication, powered by intelligence that learns from, interacts with, and distributes your ideas faster than any platform before it.

If you’re a business owner, team leader, or creator, this is the moment to pay attention.
Because the way you lead, communicate, and build attention is about to change forever.

1. Pulse = ChatGPT’s Morning Feed

Pulse is ChatGPT’s “morning feed” — daily updates, curated ideas, and short-form content delivered to 100M+ users inside the app.

That means millions of people are about to treat ChatGPT the way they treat Instagram, LinkedIn, or TikTok — not as a tool, but as a destination.
This shift turns ChatGPT into a content distribution engine — and your visibility inside it will depend on how valuable your ideas are.

2. OpenAI Just Built a Distribution Channel

Every platform in history starts with attention, then builds distribution around it.
That’s exactly what’s happening here.

Pulse turns OpenAI from a productivity tool into an attention ecosystem.
And in this new ecosystem, quality content = discoverability.
The algorithms don’t reward clicks — they reward clarity, insight, and authority.

For business leaders, that means the best thinkers will rise, not the loudest marketers.

3. Sora 2 Adds the Video Layer

Sora 2 is the video evolution — hyper-realistic AI video that merges storytelling with social mechanics.

Imagine TikTok’s virality — but instead of influencers dancing, it’s ideas going viral.
AI-generated video clips that explain, teach, and inspire — at scale, in minutes.

For leaders, this changes content forever.
You won’t just write your message — you’ll generate it, instantly, in high-quality video that speaks your voice.

4. Pulse + Sora = The AI Social Network

Put them together, and you get a network that distributes thought leadership automatically.
Pulse is where ideas start.
Sora is how they spread.

AI will not just power the conversation — it will host it.
This is the start of AI-powered solo media — no middlemen, no algorithms to guess, no gatekeepers to please.

5. The Opportunity Curve

If you’ve studied attention cycles, you know this pattern:

• Facebook organic reach (2008–2012)
• Instagram discoverability (2015–2018)
• TikTok explosion (2019–2022)

Each wave rewarded early adopters — until it became pay-to-play.
AI is about to go through the same curve.

Those who publish early — who experiment now — will dominate the next 3–5 years of distribution.

6. What’s Coming Next

Marketers are already adapting. They’re writing “How to Rank in Pulse” guides — focusing on entity optimization, structured content, and authority.

That’s the new SEO: being contextually relevant to AI.
If you’re a coach, broker, or team leader, your “authority signal” will be determined by how well AI understands — and recommends — your insights.

7. What It Means for Leaders

For every leader reading this — here’s the real takeaway:
This isn’t about coding, tech, or prompt engineering.
It’s about visibility and adaptability.

The leaders who survive this next wave aren’t the ones working the hardest — they’re the ones learning the fastest.

8. The New Attention Economy

Here’s what’s changing — and why it matters to your business:

9. What To Do Right Now

Right now, it’s the Wild West.
You should be testing, publishing, and experimenting — before the AI landscape becomes pay-to-play.

Leaders who act now can secure early visibility, build credibility inside Pulse, and turn AI into a daily distribution engine.

Here’s your playbook:

Final Thoughts: Lead the Shift, Don’t Chase It

Most people will wait until this becomes mainstream — by then, it’ll be too late.
The leaders who move first will own the distribution, the audience, and the narrative.

You can’t outsource this one.
It’s not about hiring another marketer — it’s about becoming the kind of leader who adapts faster than the market moves.

👉 Book a 1:1 Strategy Call with Me — and let’s make sure you lead in the AI era, not lag behind it.

Related Resources

• OpenAI’s ChatGPT Pulse Announcement (Official Blog)
• Suneet Agarwal Coaching: Leadership vs Management In Real Estate Teams